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About Emaar Company ..
Emaar Company was established in 1997 in the United Arab Emirates. The company is 100% owned by the United Arab Emirates. Its interest was not limited to real estate and residential units only, but the real estate that the company is establishing has diversified, such as commercial and residential real estate, shopping centers and hospitality, consolidating its position as one of the most prominent companies Real estate development in the United Arab Emirates.
During the past few days, we saw announcements about the party held in Marassi North Coast, which was also established by Emaar Company as a start for its new project Soul and put the units for reservation. Most of us had not heard about this project before that party, but Emaar Company is marketing for this project from June 22 on private communication sites in the company. The marketing campaign for the project lasted for more than a month until it was officially announced during a party for star Amr Diab attended by many businessmen and artists such as Tunisian star Dora and her husband, Egyptian businessman Hani Saad, star Ahmed Daoud and his wife Aal Rushdi, star Khaled Selim and blogger Hadia Ghaleb and Which owns a marketing company based in the United Arab Emirates and a large group of non-Egyptian businessmen, so that this party will be a big advertisement for Soul. Where Mr. Mohammed bin Ali Al-Abbar went up on the stage next to the artist Amr Diab and spoke about the project in simple sentences and welcomed all those present at the ceremony.
But soon, the door for reservations for units began to be opened on the second day of the ceremony, as if it was a celebration of another kind.
Booking has been opened for the first phase with the number of units of 300, various units between the summer apartments, whose price starts from 20 million Egyptian pounds per unit, and between villas, whose price starts from 100 million Egyptian pounds, but the prices were not only the owner of the celebration, but what made the place of reservation and Presenting the units as if it was also a party is the interest of those in charge of marketing the project to make the place like a piece of heaven with modern decorations that suit the project and the company and also the workers. The decoration was taken care of to the fullest, where the white walls and poles made of white curtains and with the ceiling made of screens for movement Roses with paper birds hanging from the ceiling, in the middle of which there is a ceiling light that is not empty, but hanging from it a part of a musical note bearing the key of SOUL, which symbolizes the project, and below that key, and that light is a white platform carrying the project’s mac Face the sea at a height of some degrees to see all the degrees of blue water.