The increase in McDonald’s prices came as a shock to all his fans all over the republic who prefer to eat these meals with the distinctive taste of Mac. It is known that Mac has branches all over the world, not only in Egypt, but everyone wants to know the reasons for the high prices, which reached 50%.
It is not usual for prices to rise anywhere to the extent that Mac prices have risen, but the main reason is the high prices of raw materials and products that are used in the kitchens of McDonald’s restaurants as a result of the high price of the dollar by a large percentage on the Egyptian pound.
The manager of the McDonald’s chain of restaurants in Egypt also stated that the matter is out of their control and they have no hand in increasing the prices. He also stated that they were trying with all their might to maintain the old price, but the market situation was not helpful to them and compatible with their desire and the increase in the prices of materials The raw material forced them to increase, but he announced that they would increase the size of sandwiches and increase the additions to compensate customers for the high prices.
Despite the high prices, which some described as exaggerated, no one stopped buying or eating McDonald’s meals. Is the secret that it is one of the most delicious fast food circulating in our country, or because it is the fastest delivery service or because they work to satisfy the customer as soon as a problem occurs in the order and replace it immediately or Because the taste is linked to the memories of an entire generation, and its taste has not changed since its opening in Egypt, but rather improves, or because it is very desired by children because of the games it offers with children’s meals.
All the aforementioned assumptions, which have not yet been mentioned, lead to one conclusion that McDonald’s management is able to retain its identity and the identity of the meals it provides, which helped it to maintain its customers.
Coinciding with the price increases for necessary and non-essential goods, we find that, on the other hand, Emaar Company has put up resort units and villas on the North Coast in the SOUL project, with amounts for the summer unit reaching 20 million pounds, and for villas 100 million pounds. These prices made some people describe them as exaggerated. It is illogical, and criticisms have continued on the prices of the units, and it has come to ridicule about the amounts paid, but despite all that, all the units offered on the first day of placing the units for reservation, which number up to 300 units, vary between summer apartments and villas.
It is clear that Emaar also has the ability to maintain its customers and provide them with what is in line with their tastes and the level of luxury they aspire to and the company’s success in selling all units.
Among the reasons that helped in this, such as good marketing and the method of offering, and most importantly, they targeted the class or segment entrusted with the success of the project and provided it with all the capabilities or facilities it needed in the new project.
_ If we investigate the decisions of large companies, we will find that all successful companies have the ability to take bold decisions, but they are fully aware of the extent to which they retain their customers.